Ekta apparently hired legal giant Ram Jethmalani as her counsel in her case against Star TV. She wants to ensure Kyuonki… at the same spot as for the last eight years disregarding the viewer-fatigue that has set in. Nor does she care about the loss, if Star continues to air it.
For now, Bombay High Court has dismissed Ekta’s petition and accepted channel’s plea to take the draggy off.
It’s sad but Ekta has trouble accepting her fall from grace. I had expected her to move along with changing times, to understand the “pulse” of her viewers. To accept that fresh ideas needs to be infused to keep her audience glued to their TV sets. The success of “Balika Vadhu” from Colors needs to be taken note of.
Star has been quick to respond but Ekta I fear will take time…
Meanwhile, kudos to Colors ( a Viacom and Network18 joint venture) to have hit the bulls eye within three months of its launch. It is delivering varied range of programs dealing mixed emotions and certainly in a fresh avatar.