Indian Media Industry: Challenges

The recent face-off between Congress MP and business man Naveen Jindal and Zee News is more like the pot saying go away to the kettle. In India, hush-hush and nod-nod are the ways of doing business with corruption endemic to the system. Sadly, journalism succumbed to the lures way too early.
The Indian media industry is forecast to achieve a compounded annual growth rate (CAGR) of 85% in 2011-2012, and the growth would largely be driven by print media. Though, the challenges facing the Indian print media industry are quite diverse from their global counterparts. The world media houses are currently grappling with issues of digitization, economy, cost, etc., on the other hand Indian media houses are busy minting money through deals with stakeholders. The news here is owned by politicians and paid for by those who can afford and gain from it. Newspapers today are more about affiliations than about journalism.
A hundred crore seems a small amount to pay for saving a murky bit of information. Today, corruption is as intrinsic to the media industry as it is to politics of India.
The likes of Barkha Dutt and Rajdeep Sardesai are not crusaders taking on key issues, they are some celebrities themselves taking interviews of celebrities against lavish backgrounds of five star hotels or inviting stakeholders to debate their own issues in the studios duly served with snacks. Young India, flushed with resources finds journalism a cool career opportunity. Needless to say, journalism schools are mushrooming by dime a dozen to teach them how to read and create news. These celebrity journalists are a mere shadow of their counterparts from freedom struggle who were jailed for writing a piece of news. Can these studio-bred journalists be role models enough to guide the strength and purity of gigantic democracy like India?
In this digital fast-paced scenario, as the industry is moving towards increased investments to cope the pressures of digitization, the key challenge for India remains the crusade against issues.

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One thought on “Indian Media Industry: Challenges

  1. Anand

    raelly eye catching and to make info more prcise for anyone who goes thru the process with deft skills

    thanks for such inputs frend

    Anand

    Reply

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